7 recommendations that will help build a successful personal brand

No matter what your business, Facebook can play an invaluable role in attracting new customers and increasing the number of sales. Although creating a page and publishing content on it do not require much effort, there are many nuances in page management that can help you make the most of your Facebook presence. Here are 8 powerful ways to make your page more efficient:

Choose a memorable address

The key component of branding is memorability. You must be sure that you have chosen a name that fully corresponds to your company. Of course, the ideal address may not be available, but small changes will not greatly affect the result.

Remember that your name will be part of the custom Facebook URL. It should not be too long for you to print it on the business card, and people could remember it.

Choose the right template

While Facebook adheres to a certain look at the entire interface, you still have some freedom in designing your page. You can choose from several templates that are most suitable for you. Differences are small, but they are important. Experiment to find the perfect one.

Customize widgets

You have some control over the design of the page. Make sure you use all the features to customize the design on Facebook, including widgets. If you have doubts about any function, then it's better to refuse it, the page should not be cluttered with unnecessary widgets.

Select the correct action button

Facebook offers a number of action buttons that are at the top of the page. You have several options, so it is important to choose the most suitable for your business.

Stay in touch

A Facebook page can be a way to connect potential customers with you. A very effective way is to use Facebook Messenger. If you add the corresponding button on the page, you will receive messages just as if they were from one of your contacts. Visitors to your page will also notice how responsive you are to leaving a good impression of how you feel about customers.

Use advertising

To quickly gain an audience on Facebook, you need to spend money on advertisements. While you can achieve success without ads, ads are still a great way to get potential customers.

Watch for Algorithm Changes

One of the main problems is that Facebook often changes its algorithms. Programmers and designers are constantly trying to make the resource more user-friendly. But businesses need to keep track of updates so that they do not lose traffic.

Experiment

Everyone knows that in social networks unique and original ways of promotion are valued, because people are used to strong information noise around. To attract attention, you need to invent new and constantly experiment.